Groupe Dynamite Inc. (GDI) is a Montréal-based, privately held house of integrated omni-channel brands, designing and distributing accessible, trend-forward fashion for women since 1975.
Our mission of "Empowering YOU to be YOU, one outfit at a time" is brought to life through the GARAGE and DYNAMITE banners and represents the consumer-centric core of GDI's long-standing success as a leading retailer in North America.
Today, GDI operates nearly 300 stores across Canada and the United States, as well as shoppable brand experiences at Garageclothing.com and Dynamiteclothing.com.
Job Summary:
The Customer Retention team is looking for a CRM Coordinator to support its initiatives focused on driving customer lifetime value, acquisition, and engagement through CRM channels including email, SMS, app push, and others.
The team is looking for a candidate who wants to have a real impact on the Dynamite brand, and who is comfortable in a fast-paced environment. The candidate will be involved in our ongoing transformation from a traditional brick & mortar retailer, to an omni-channel leader and tech-first fashion disruptor.
Main Responsibilities:
- Responsible for the communication cadence of all CRM-owned channels (email, SMS, and app notifications) to ensure it is aligned to meet and exceed traffic and conversion targets;
- Schedule all CRM-owned channel communications using a combination of different platforms;
- Build email, SMS, and app push customer audiences;
- QA all CRM-owned channel communications and track change requests;
- Track, monitor and report on campaign performance, and provide monthly and quarterly postmortems to improve ongoing CRM communications and identify opportunities;
- Own, lead, and execute acquisition contests while implementing gamification strategies to enhance customer retention;
- Responsible for ensuring that all CRM campaigns are scheduled, executed on time and in accordance with business goals across all CRM channels, as well as best practices;
- Ideate and execute A/B and/or multivariate tests to improve campaigns and customers metrics;
- Participate in defining the audience and segmentation strategy for all CRM campaigns;
- Work closely with internal stakeholders to ensure adherence to CRM initiative checklists including asset and copy coordination, QA, and testing;
- Contribute ideas of new CRM tactics.
Qualifications:
- Pertinent experience in CRM, marketing or digital marketing coordination;
- Bachelor’s degree in a related field such as marketing, business, math or finance required;
- Experience with email marketing is a must;
- Strong understanding of the fashion retail industry is a plus;
- Strong organizational and prioritization skills;
- Data-driven and strong problem-solving skills;
- Experience using a major email marketing platform (i.e., Salesforce Marketing Cloud preferred, Klaviyo, or Brazel), Customer Data Platform (i.e., Optimove preferred or Salesforce Data Cloud), SMS, app push notifications is an asset;
- Knowledge of Google Analytics (GA4);
- Experience building emails (using template-based emails) is a plus;
- Experience with the Agile methodology framework is a plus;
- Bilingual: French and English (spoken and written);
- Thrive in the face of change with a strong sense of urgency;
- Build partnerships and prioritize collaboration;
- Be proactive and exceed expected results.
At GDI, you will be part of a growing organization that understands the importance of investing in people and offers you:
- A comprehensive compensation package that includes performance-driven bonuses;
- A group retirement savings program with employer matching;
- Flexible group insurance with personalized coverage that meets your needs;
- An employee discount at Garage and Dynamite;
- Exclusive private sample sales;
- A flexible vacation policy;
- And more!
GDI has been repeatedly voted one of Montréal’s Top Employers and one of Canada’s Top Employers for Young People.
Our promise…
No day will be like the last—we aim to be better today than we were yesterday. We are committed to employment equity.
Candidates that are retained will be called for an interview.
#LI-CH1
#LI-CH1 #LI-NR1