Groupe Dynamite Inc. (GDI) is a Montréal-based, privately held house of integrated omni-channel brands, designing and distributing accessible, trend-forward fashion for women since 1975.

Our mission of "Empowering YOU to be YOU, one outfit at a time" is brought to life through the GARAGE and DYNAMITE banners and represents the consumer-centric core of GDI's long-standing success as a leading retailer in North America.

Today, GDI operates nearly 300 stores across Canada and the United States, as well as shoppable brand experiences at Garageclothing.com and Dynamiteclothing.com.

Job Summary:

GDI is seeking a skilled GTM Server-Side Migration & Analytics Engineer to lead the transition of our Google Tag Manager setup from client-side to server-side in NA, while building a new server side tagging management practice as we enter the EMEA market. This role is crucial in enhancing our data privacy, improving website performance, and ensuring accurate data collection. As a member of Digital Development, you will work closely with the Customer Acquisition and Retention Marketing Product teams and be responsible for several GA4 analytics & tag management initiatives.

Responsibilities:

• Maintain and improve the server-side tagging architecture using Google Cloud Platform;
• Lead the migration of Google Tag Manager and our paid media tags from client-side to server-side;
• Collaborate with cross-functional teams to ensure seamless integration with existing systems (E-commerce websites and apps, retention marketing, customer relationship management, etc.);
• Optimize data collection processes to enhance website performance and data accuracy;
• Ensure compliance with data privacy regulations (e.g., CCPA, Quebec Law 25, GDPR) and best practices;
• Provide recommendations to optimize tracking and attribution from first party data collection;
• Leverage GA4 dashboards, BigQuery, and/or Looker Studio to build several reports on top of GA4 data;
• Troubleshoot and resolve any issues related to server-side tagging;
• Provide training and documentation for internal teams on the new server-side setup.

Qualifications:

• Bachelor's in Computer Science, Engineering, or Information Technology;
• Proven experience in implementing Google Tag Manager server-side, including server-side tagging for major paid advertisers;
• Strong understanding of web technologies (HTML, JavaScript, CSS, etc.);
• Experience with cloud platforms, preferably Google Cloud Platform;
• Familiarity with data privacy regulations (e.g., GDPR, CCPA);
• Excellent problem-solving skills and attention to detail;
• Strong communication skills and the ability to work collaboratively.

Nice to haves:

• Certification in Google Tag Manager or Google Analytics;
• Experience with a similar migration;
• Knowledge of server-side programming languages (e.g., Node.js, Python).

At GDI, you will be part of a growing organization that understands the importance of investing in people and offers you:

• A comprehensive compensation package that includes performance-driven bonuses;
• A group retirement savings program with employer matching;
  Flexible group insurance with personalized coverage that meets your needs;An
• discount at Garage and Dynamite;
• Exclusive private sample sales;
• A flexible vacation policy;
• And more!

GDI has been repeatedly voted one of Montréal’s Top Employers and one of Canada’s Top Employers for Young People.

Our promise…
No day will be like the last—we aim to be better today than we were yesterday. We are committed to employment equity.

Candidates that are retained will be called for an interview.