Groupe Dynamite Inc. (GDI) is a Montréal-based, privately held house of integrated omni-channel brands, designing and distributing accessible, trend-forward fashion for women since 1975.

Our mission of "Empowering YOU to be YOU, one outfit at a time" is brought to life through the GARAGE and DYNAMITE banners and represents the consumer-centric core of GDI's long-standing success as a leading retailer in North America.

Today, GDI operates nearly 300 stores across Canada and the United States, as well as shoppable brand experiences at Garageclothing.com and Dynamiteclothing.com.

Job Summary:

Join the Customer Retention team as our CRM Manager to lead building brand-aligned customer experiences through its CRM channels, email, app pushes, and SMS. We are looking for a candidate who is motivated to drive and develop a best-in-class team in this field ,and one who can show ever-improving user engagement and channel growth based on customer insights, advanced personalization, segmentation, and iterative testing.

This candidate will actively collaborate across teams, including marketing, creative, customer insights, loyalty, product development, IT, and more. Be a part of our ongoing change from a traditional brick & mortar retailer to a global omni-channel leader and tech-first fashion disruptor.

Main Responsibilities:

• Own the achieving targets, set the vision, and optimize the customer experience through our CRM channels: email, SMS, and app pushes;
• Coach, mentor, and support a team that includes CRM strategists, coordinators, and HTML coders in their development as a best-in-class team;Be the strategic expert on orchestrating brand-positive customer experiences across CRM;
• Own the CRM processes and standards, ensuring that we are continuously striving to improve the quality of our output with efficiency across marketing and creative teams;
• Partner closely with product owners, IT, the loyalty team, and others to set priorities and solve issues in the spirit of aligning with the collective vision of a diverse team of stakeholders and delivering on team goals;
• Own the CRM A/B testing program through Agile methodologies, showing the learnings and incremental impact of each effort;
• Oversee budget spend on our email, SMS, and push platforms;
• Report, analyze, and audit data to find deeper insights and opportunities for growth;
• Be the thought-leader and drive education of industry trends and best practices in CRM across the business.

Qualifications:

• 6+ years of experience with direct hands-on experience in digital CRM and retention programs;
• 2+ years of demonstrated leadership and people management g experience;
• Bachelor’s degree in Marketing, Business, Strategic Management, or a quantitative field required;
• Experience with the Salesforce Marketing Cloud, Klaviyo, Braze, or a similar email service provider;
• Hands-on experience as a CDP platform power user, such as with Optimove, Segment, or a similar tool;
• Experience with analytics and reporting tools, such as Google Analytics 4, Looker, Supermetrics, Salesforce Data Intelligence, or
• Power BI;
• Strong number background, data-driven, and strong problem-solving and data auditing skills;
• Experience building project business cases and managing budgets;
• The ability to understand fundamental UX design principles and lead CRM campaign creation through design-thinking methods;
• Experience operating within an Agile methodology framework;
• Adept at data storytelling and presenting at the leadership level;
• Strong understanding of the fashion retail industry is a plus;
• Strong organizational and prioritization skills;
• Bilingual in French and English (written and spoken);
• The ability to thrive in the face of change with a strong sense of ownership;
• The ability to build collaboration across teams.

At GDI, you will be part of a growing organization that understands the importance of investing in people and offers you:

• A comprehensive compensation package that includes performance-driven bonuses;
• A group retirement savings program with employer matching;
• Flexible group insurance with personalized coverage that meets your needs;
• An employee discount at Garage and Dynamite;
• Exclusive private sample sales;
• A flexible vacation policy;
• And more!

GDI has been repeatedly voted one of Montréal’s Top Employers and one of Canada’s Top Employers for Young People.

Our promise…
No day will be like the last—we aim to be better today than we were yesterday. We are committed to employment equity.

Candidates that are retained will be called for an interview.

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