Groupe Dynamite Inc. (GDI) is a Montréal-based, public company of integrated omni-channel brands, designing and distributing accessible, trend-forward fashion for women since 1975.

Our mission of "Empowering YOU to be YOU, one outfit at a time" is brought to life through the GARAGE and DYNAMITE banners and represents the consumer-centric core of GDI's long-standing success as a leading retailer in North America.

Today, GDI operates nearly 300 stores across Canada and the United States, as well as shoppable brand experiences at Garageclothing.com and Dynamiteclothing.com.

Job Summary:

The Customer Retention team is looking for an experienced Senior CRM Specialist to be the in-house lead in customer segmentation, targeting, triggering and automation across our owned communication channels: email, APP pushes and SMS. We are looking for a candidate who has deep knowledge and high standards in orchestrating and optimizing complex user journeys, can organize and rank prioritization rules for the most optimal customer experience, can stretch our abilities to transform data into accurate, targeted segments, can produce emails end-to-end including coding and integration, and will act as a bridge between the CRM strategy and product teams in our pursuit of becoming a best-in-class digital team.

Be a part of our ongoing change from a traditional brick & mortar retailer to a global omni-channel leader and tech-first fashion disruptor.

Main Responsibilities:

• Own the development and orchestration of all CRM automations across email, SMS and APP push notifications;
• Be the in-house expert and power user of the CDP and advance the team’s CRM segmentation capabilities, continuously improving our targeting and personalization strategies;
• Be a key contributor to our unified customer profile strategy bridging new growth opportunities with IT needs;
• QA and debug all CRM campaigns and automations as needed;
• Drive and execute iterative A/B testing within CRM to optimize our triggers, journeys and overall customer experience;
• Build and analyze reports, monitoring tools, and dashboards, to find insights that improve the team’s results;
• Collaborate with CRM and Customer Insights teams on new segmentation, journeys and experiences that help build brand engagement and LTV;
• Develop & lead key CRM projects by building work-back schedules and managing timelines with cross-functional teams for copy and creative assets;
• Ensure that proper tracking, monitor and report on campaign performance and provide regular post mortems to improve ongoing CRM support and inform future business decisions;
• Manage customer database and list health;
• Manage the health of our CRM deliverability and quality metrics,
• Advance our growth through integrating and scaling AI capabilities into CRM such as in-house tools, Salesforce Einstein, and others.

Qualifications:

• At least 5 years of hands-on experience in email marketing and CRM automation;
  Bachelor’s degree in computer science, software development, engineering, business or a related field is required, advanced degrees
• a plus;
• Salesforce Marketing Cloud certified, strongly preferred;
• Proven expertise on a leading CDP platform (Segment, Salesforce Data Cloud, Optimove, other);
• 1-2 years of HTML coding experience and email integration;
• Analytical and data-driven, comfortable creating business reports across a variety of tools such as: Google Analytics 4, Salesforce Marketing Cloud, Salesforce Intelligence, Looker, Supermetrics, Attentive, SQL queries and more;
• Experience working within the Agile methodology framework, preferred;
• Works with a high level of attention to detail;
• A proactive communicator who is equally comfortable contributing to both CRM strategy and CRM technology projects;
• Ability to thrive in a fast-paced environment, working independently with a strong sense ownership;
• Naturally proactive and comfortable challenging the status quo in the spirit of improving the overall customer experience;
• Has an openness to giving and receiving feedback;
• A great collaborator who can build positive partnerships across teams;
• Strong understanding of the fashion retail industry is a plus;
• Bilingual: French and English (spoken and written).

At GDI, you will be part of a growing organization that understands the importance of investing in people and offers you:

• A comprehensive compensation package that includes performance-driven bonuses;
• A group retirement savings program with employer matching;
• Flexible group insurance with personalized coverage that meets your needs;
• An employee discount at Garage and Dynamite;
• Exclusive private sample sales;
• A flexible vacation policy;
• And more!

GDI has been repeatedly voted one of Montréal’s Top Employers and one of Canada’s Top Employers for Young People.

Our promise…
No day will be like the last—we aim to be better today than we were yesterday. We are committed to employment equity.

Candidates that are retained will be called for an interview.

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