Senior Director, Marketing - Garage

Groupe Dynamite Inc. (GDI) is a Montréal-based, public company of integrated omni-channel brands, designing and distributing accessible, trend-forward fashion for women since 1975.

Our mission of "Empowering YOU to be YOU, one outfit at a time" is brought to life through the GARAGE and DYNAMITE banners and represents the consumer-centric core of GDI's long-standing success as a leading retailer in North America.

Today, GDI operates nearly 300 stores across Canada and the United States, as well as shoppable brand experiences at Garageclothing.com and Dynamiteclothing.com.

Are you a marketing visionary who lives and breathes Gen-Z culture? Is your FYP filled with GRWMs and the latest viral products? Great! We’re looking for you! We are seeking a highly creative and forward-thinking brand marketer who is passionate about creating innovative strategies and campaigns that captivate this generation.

In this role, you will be responsible for leading a multidisciplinary team responsible for brand strategy, brand marketing, social, influencer, PR, art direction, copywriting, and styling. Your vision will drive growth for the brand across all channels, and leverage your team to deliver the brand into places where Gen-Z is spending their time in ways that cut through the noise.

What does success look like? Your ability to rally teams behind a vision, drive innovative and cohesive thinking across all marketing and creative channels, and build customer-centric campaigns that contribute to hitting our revenue and growth targets. The increase of brand awareness, consideration and reach are also key metrics to the success of this role.

Responsibilities

BRAND BUILDING:

• Develop and execute a comprehensive brand strategy that aligns with the company’s vision, mission, and business goals;
• A driver for keeping teams aligned to our brand mission and standards across all customer touchpoints;
• Work to deliver brand strategy vision for in-store experience;
• Elevate and maintain visual and verbal consistency across digital, in-store, and marketing materials by collaborating with internal stakeholders to align the creative direction with business objectives.
• Develop and implement compelling storytelling that engage consumers and enhance brand connection.
• Oversee the production of creative assets, including digital content, print materials, social media, in-store displays, and advertising, ensuring high-quality execution across all channels.
• Build on brand book and brand alignment documents as necessary; work to socialize the changes in brand vision and other elements added to drive further clarity.

360-DEGREE CAMPAIGN STRATEGY:

• Lead brand marketing campaigns, ensuring elevation and consistency in messaging, tone, and visual identity across all platforms;
• Annual and seasonal strategy and campaign building, linking the customer mindset to product priorities to drive an annual view of our brand’s marketing efforts and budget;
• Oversee the timely and high-quality execution of creative deliverables across platforms and channels, with direct oversight of brand moments, offline marketing, social, influencers, and PR
• Ensuring assets align with brand identity and campaign objectives while optimizing final creative materials for diverse platforms and audiences.

DATA-DRIVEN DECISIONS:

• Utilize insights, data analytics, market research, and owned performance metrics to evaluate campaign performance, build comprehensive strategies, optimize the work process and continue to build improvements within the team;

COLLABORATION:

• Partner with the Product teams to ensure the right product is being messaged at the right time, to the right customer target;
• Collaborate with cross-functional Marketing teams (E-comm, paid advertising, stores) to ensure a cohesive campaign from start to finish;
• Partner with other leaders across the company to develop our forward-looking strategy and build a culture of cohesion and accountability.

Qualifications

• Bachelor’s degree in Marketing or a related field;
• At least 10+ years of marketing leadership experience;
• Experience managing a team of at least 10+ people, ideally 20+;
• Experience building a strong brand positioning which increases market presence and revenue;
• Strong background in fashion, beauty, lifestyle, or luxury industries is highly preferred;
• Proven track record of developing and executing successful brand identities and campaigns.
• A creative eye and genuine curiosity for innovative opportunities to connect with our community;
• Holistic brand thinker who appreciates and invests in the entire process, from making a physical product to marketing, merchandising, and driving loyalty.

At GDI, you will be part of a growing organization that understands the importance of investing in people and offers you:

• A comprehensive compensation package that includes performance-driven bonuses;
• A group retirement savings program with employer matching;
• Flexible group insurance with personalized coverage that meets your needs;
• An employee discount at Garage and Dynamite;
• Exclusive private sample sales;
• A flexible vacation policy;
• And more!

GDI has been repeatedly voted one of Montréal’s Top Employers and one of Canada’s Top Employers for Young People.

Our promise…
No day will be like the last—we aim to be better today than we were yesterday. We are committed to employment equity.

Candidates that are retained will be called for an interview.