Sr. Director – Customer Acquisition

Groupe Dynamite Inc. (GDI) is a Montréal-based, public company of integrated omni-channel brands, designing and distributing accessible, trend-forward fashion for women since 1975.

Our mission of "Empowering YOU to be YOU, one outfit at a time" is brought to life through the GARAGE and DYNAMITE banners and represents the consumer-centric core of GDI's long-standing success as a leading retailer in North America.

Today, GDI operates nearly 300 stores across Canada and the United States, as well as shoppable brand experiences at Garageclothing.com and Dynamiteclothing.com.

Job Summary: 

We are looking for a strategic and performance-driven Senior Director of Customer Acquisition to lead and scale our customer acquisition engine. Reporting to the Chief Digital Officer, this high-impact leadership role is responsible for driving sustainable, profitable customer growth across paid media, SEO, affiliate marketing, and marketing analytics. This role also includes overseeing the product management of our customer acquisition and web I (upper funnel) pods, aligning marketing, technology, and data to optimize the entire acquisition funnel.

Main Responsibilities:

Strategy & Leadership

• Own and evolve the end-to-end customer acquisition strategy to drive new customer growth at an optimal LTV/CAC
• Build, lead, and mentor a worldclass cross-functional acquisition pod including a Paid Media and SEO team, an Affiliate Marketing team, a Marketing Analytics team, and Product Managers
• Partner closely with Brand, Finance, Product, and Tech teams to deliver cross-functional initiatives and KPIs
• Optimize the channel mix and budget allocation

Channel Ownership

• Oversee strategy and execution across search, social, display, and video
• Lead technical and content-driven SEO efforts to increase visibility and organic traffic
• Expand and optimize affiliate marketing programs and performance-based partnerships
• Help optimize content created by other teams, including photography, video, and copy

Analytics & Optimization

• Own acquisition performance reporting and marketing attribution across all channels
• Own and drive our decision system to optimize our media mix allocation
• Identify and unlock new growth opportunities through experimentation and testing frameworks to improve revenue per web session

Product-Led Growth

• Collaborate with the Product Manager embedded in the acquisition pod to prioritize and launch conversion-driving features and optimizations
• Drive upper funnel web improvements (homepage, product listing page, and product detail page) to improve revenue per web session and ROAS
• Influence martech and analytics stack to support acquisition strategies.

Qualifications:

• 10+ years of experience in growth marketing, digital acquisition, or performance marketing, preferably in E-commerce
• 5+ years of experience in leading cross-functional teams including direct ownership of paid media, SEO, affiliate, and analytics
• Strong understanding of media buying, digital attribution, and E-commerce KPIs (CAC, LTV, ROAS, conversion rate)
• Experience managing multi-million-dollar budgets with a clear track record of driving profitable growth
• Comfortable working with technical stakeholders and understanding martech, A/B testing, and data pipelines
• Highly analytical, data-driven, and ROI-focused
• Excellent leadership, communication, and stakeholder management skills
• MBA or equivalent is a plus

At GDI, you will be part of a growing organization that understands the importance of investing in people and offers you:

• A comprehensive compensation package that includes performance-driven bonuses;
• A group retirement savings program with employer matching;
• Flexible group insurance with personalized coverage that meets your needs;
• An employee discount at Garage and Dynamite;
• Exclusive private sample sales;
• A flexible vacation policy;
• And more!

GDI has been repeatedly voted one of Montréal’s Top Employers and one of Canada’s Top Employers for Young People.

Our promise…
No day will be like the last—we aim to be better today than we were yesterday. We are committed to employment equity.

Candidates that are retained will be called for an interview.